Maintaining & Evolving Successful Commercial Web Sites
by
Ashley Friedlein
Morgan Kaufmann
1 edition
December 2002
442 pages
Reviewed by Eric Pascarello, May 2003
(8 of 10)
Maintaining & Evolving Successful Commercial Web Sites is for people that have a small commercial site and want to make it grow. The book talks about how to manage the data that your website contains and the data it receives from your customers. The book explains the importance of repetitiveness between each page of the site so the site can be easily navigated. This book explains in detail Customer Relationship Management (CRM) and how to apply it to your website. Also, there is a section on how to manage meetings with your client/boss so you are time efficient. The section I found very helpful was how to measure and report how your site is doing. It shows you what statistics are important and where you can get services to keep this information.
The book is laid out in four sections that can be read separately. It is an easy read and explains each topic in great detail. The book contains real-life examples and shows how they are implemented. This book will not tell you how to make a web page, but it will tell you the tools you will need to make it flourish.
I would also highly recommend this book to all the clients out there that own a website and have no clue what is going on. After reading this book, you will be able to ask your web designer questions on improving your site, you may even be able to understand what the web designer means when he throws XML, ASP, CRM, CMS, or CGI into the conversation. This book allows you to get more from your site while spending less time working on it.
(8 of 10)
